Korea, had a lot of changes to its tourist brand slogan. They really couldn't find a perfect slogan that would truly represent Korea to foreigners who do not know about Korea. Slogans are like "Malaysia truly Asia", "Your Singapore", " WOW Philippines", and "Yokoso Japan".
Korea started of with Korea Sparkling. They wanted to foreigners to look at Korea as a country with lively energy. However, after they have used Korea Sparkling for a time period, they realized. Korea Sparkling sounded ... like a soda brand. Like sparkling water. Even when a Korean hears Korea Sparkling, it sounds like... a drink brand.. So, this was a slight fail on Korea's brand slogan.
I think few years ago, they introduced Dynamic Korea. This did not replace Korea Sparkling, but became one of the two slogans they had. They wanted to put an emphasis on their dynamic economical growth. And show that Korea can provide abundance of economical opportunities. It also represents the technological growth Korea has developed in cellphones, tablets, and etc. However, this wasn't also "perfect". Somewhere around the year, this slogan was used, there was a lot of demonstration. It kind of portrayed Korea as "dynamic" in a bad sense. Moreover, with North Korea issues, dynamic is a word that you want to avoid. Korea also had a idea to change it to Miraculous Korea, so that there is less misleading description of Korea.
Lastly, Korea, be Inspired, came it. This one is probably the most improved. But, personally, I think Korea should really come up with a word that really represents Korea. Right now it seems that Korea is just trying to find grand words to describe itself. I really hope they find a word that is really Korean. Something simple, but really tells what's Korea like!
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Update. I was rethinking of Korea's slogan. They should so make it to "Seoul of Asia" That sounds so tight honestly. Omg please change it to "Seoul of Asia"
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